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Enchantment in the method for co-creation with children and young people by Eloise Bella Day (Effervescent)

Talk

1h 5mins

When co-creating with children and young people, how do we include all of children's and young peoples’ ways of knowing including their lived experiences, dreams, and collective imagination? Drawing on "Flayed", a 2023 advert about Image-Based Sexual Abuse devised by teenagers, this talk discusses the role of enchantment in the co-creation studio, some practices to collectively conjure visions of what children know, and the conditions we need to invoke to make this work work.

Date and time:

Wednesday, 15 November - 14:30-15:35 GMT, 9:30-10:35 EST, 6:30-7:35 PST

Intended audience: 

Registration opens: 9 October

Register
Date and time:

Wednesday, 15 November - 14:30-15:35 GMT, 9:30-10:35 EST, 6:30-7:35 PST

Register

After the pandemic lockdown, health professionals argued that future health emergency and social-purpose advertising campaigns should be created for children and young people as a specific audience. Moreover, they argued such campaigns should be co-created with children and teens to better reach, engage, and protect young people and their communities.

There are very few published methods for co-creating advertising campaigns with youngsters. Where processes have been described, they are often reliant on ‘head-based’ thinking skills such as remembering, stating opinions, documenting, thought-showers, and writing things on sticky notes. This means we miss out on ways of knowing with the body and with emotions: the hidden knowledges that reside consciously and unconsciously within groups of people with shared or similar experiences.

When adults ask young people to write or tell us things, we miss other ways that knowledge can be surfaced – through physicality, emotions, collaborative play, imagination, and art, for example.

In this talk, Bella will outline some of the ‘field devices’ she’s developed to help children and young people co-create adverts based on their lived experiences. She will discuss the multiple layers of ‘enchantment’ used in her workshops: the ‘otherworldy’ bubble created away from the outside world, the ‘wilful suspension of disbelief’ used in prototyping, and the group formation processes that allow young people to be enchanted by each other’s courage and strength when they can’t acknowledge their own.

Eloise Bella Day, a blonde-haired woman with a white pirate-style eye patch, wears a white dress, and stands on a dark stage, lit by theatre lights.

Doctoral researcher

Left

Doctoral researcher

Right

Left

Doctoral researcher

Middle

Right

Hostile Documentary

1h 38m | 2022

After the pandemic lockdown, health professionals argued that future health emergency and social-purpose advertising campaigns should be created for children and young people as a specific audience. Moreover, they argued such campaigns should be co-created with children and teens to better reach, engage, and protect young people and their communities.

There are very few published methods for co-creating advertising campaigns with youngsters. Where processes have been described, they are often reliant on ‘head-based’ thinking skills such as remembering, stating opinions, documenting, thought-showers, and writing things on sticky notes. This means we miss out on ways of knowing with the body and with emotions: the hidden knowledges that reside consciously and unconsciously within groups of people with shared or similar experiences.

When adults ask young people to write or tell us things, we miss other ways that knowledge can be surfaced – through physicality, emotions, collaborative play, imagination, and art, for example.

In this talk, Bella will outline some of the ‘field devices’ she’s developed to help children and young people co-create adverts based on their lived experiences. She will discuss the multiple layers of ‘enchantment’ used in her workshops: the ‘otherworldy’ bubble created away from the outside world, the ‘wilful suspension of disbelief’ used in prototyping, and the group formation processes that allow young people to be enchanted by each other’s courage and strength when they can’t acknowledge their own.

Eloise Bella Day (she/they)

Eloise Bella Day helps children and young people say the unsayable. Bella is a doctoral researcher at Loughborough University studying collective imagination, radical empathy, and playful co-creation methods. She's also a practising creative director, communications strategist and workshop facilitator. In 2004, Bella founded Effervescent, an agency that co-creates ad campaigns about hard-to-discuss topics such as loneliness, child exploitation, mental health, and being displaced. She works with partners including Barnardo's, Save The Children, and UK Government.

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